This one-day Masterclass offers (not-for-profit) organisations the chance to reappraise their approach to digital marketing.
Having a robust and targeted digital marketing strategy can make a world of difference to any business, especially for organisations that operate with limited budgets. This one-day Masterclass offers not-for-profits the chance to reassess their approach to digital marketing and closely investigate their goals, tactical approach and expected outcomes.
Digital marketing expert Stuart Buchanan, who was a founding member of independent radio station FBi, and has helped develop digital strategies for Sydney Festival, Sydney Opera House and MONA, will help you to identify the macro trends that should be underpinning your strategy, the ways in which you can examine and critique your approach and the practical techniques for implementing your approach over the short and long term.