Social media has revolutionised the way we experience special events and festivals. But how can you capitalise on this super engaged audience to build your own community and expose your brand?

If you want a deeper understanding of how to make events and social media work for you, this workshop will provide a guided tour to the golden opportunities these powerful tools present.

Speakers will share practical insights on how to:
– Build your audience through participating in large and trending events and festivals
– Use social media tools, influencers and authentic content to grow brand awareness and customer engagement throughout the event
– Use social media the right way to best reflect your business values and branding

This workshop is specially designed for retailers in the inner city area and surrounding suburbs. It helps local businesses get involved in Sydney is Fashion, a City of Sydney program that includes the ultimate day out for Sydney shoppers that will feature in-store events, special offers, designer talks, street entertainment, food trucks and more.