Social media has revolutionised the way we collectively experience special events, festivals and other citywide or nationwide shared moments. But how can you capitalise on this super engaged events-based audience to build your own community and expose your brand?

If you want a deeper understanding of how to make events and social media work for you, this workshop will provide a guided tour to the golden opportunities these powerful tools present.

Speakers will share practical insights on how to:

• build your audience through participating in large, trending and highly visible events and festivals
• use social media tools, influencers and opportunities through authentic content to grow brand awareness and customer engagement over the event lifecycle
• use social media the right way to best reflect your business values and branding

This special workshop is a part of City Of Sydney’s “Sydney is Fashion” program, which celebrates Sydney’s local fashion and provides invaluable insight into the latest trends in social, media and retail.